I BONAZZI
DI R101
In 2024 R101 worked on the renewal of the video theme songs of its flagship programmes. They are aired live on the radio’s TV and web channels. R101’s I Bonazzi is an entertainment programme that airs over the weekend: they chat, play music, talk about the most absurd social trends. In the theme song it was necessary to represent this cheerful and irreverent world.
PRODUCTION
The colours were combined with R101’s red to give a pop feel to the already lively illustrations. There are various references to the social world, including interfaces, emoji, reactions. The animation style is fast-paced, rhythmic and explosive, to best accompany the existing music.
CREDITS
Client
R101
Year
2024
Production
Monkey Talkie
Project Manager
Manuel Giordano
Creative Direction
Alina Capellino
Art Direction & Animation
Francesca Milani